Thinking pink

I think the Susan G. Komen Foundation has done a magnificent job raising awareness of breast cancer as an important societal challenge, and as much as I enjoy being contrary, that's not really my point here. My main objection to all of the Breast Cancer Awareness stuff is the they've done such a good job that I don't think that awareness is the most pressing issue. Much more important are improving early detection and treatment options, as well as lowering the potentially devastating costs to the families of cancer patients of all kinds. I know that all that kind of stuff is part of the mission too, but I hate to see resources that could actually help people being diverted into making pink cookie packages.