What's that they're drinking?

As advertising guy, I always have my eye out for clever product placement. So imagine my surprise when I saw what was obviously a Dasani water bottle at the ice rink with the brand covered up with the word "WATER." Clearly the Dasani folks didn't pony up to the Olympic Committee and were unsuccessful in their attempt to get a little free air time for their product. Then I noticed when a skater was blowing her nose that the tissue box had no markings at all on any of the sides. Anyone ever see a tissue box like that? Not me, so Kleenex? Next time pay up or you're outa here.