Monday, January 25, 2010

Disconnected thoughts

I'm sick. Well, kind of sick. I was brought up with a very simple rule. If you had a fever, you stayed home in bed. If you didn't, off to school you went. But now we're so enlightened that it's all based on how we feel, not any kind of objective measures. So today I have no fever, but because I feel bad I only kind of went to school. I went in and gave a test, then I came back home. Now I feel pretty much the same, maybe a bit worse, so what do I do? This is such a self-absorbed, baby-boomer kind of thing to do. Back in the day there were rules and you followed them, stupid or not. Now, everyone's got an opinion.

On my way in this morning I saw a truck for someplace called Studs Lumber. Now I know "stud" is a building term (there's even a tool called a stud-finder. I know 'cause we have one), but really. Men are such pigs. And then I find myself thinking up catchy slogans for Studs Lumber. "Is that a two-by-four in your pocket or are you just happy to see me?" "Come play with our tools."

I feel kind of creepy writing stuff like that, but people go out in public with t-shirts that say all kinds of over the top sexual references. I saw a Bud Light commercial on the football game yesterday where it's strongly implied that a bottle of beer has sex in an elevator with a sheaf of wheat while the (human) security guards watch and register approval. Ugh, and WHAT? Having come from the world of advertising, it's even creepier, because I know there were many meetings where well paid men (it must have been at least mostly men) discussed this, from the original objective (Bud Light now makes a wheat beer), to the initial idea to creating the words and pictures to revising and producing the video. Weeks and weeks and millions of dollars spent and this is what they came up with. Ew Ew Ew! I'll never drink another Bud Light again (full disclosure: I have never even had a Bud Light except when there is no other beer available).

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