There are a lot of kind of dog treats, and my working hypothesis is that dogs don't really need them. My dog will chew on virtually anything that is smeared with even the slightest touch of cheese or peanut butter, and if that's not available she's perfectly happy to chew on whatever she thinks she isn't allowed to chew on. Rugs, paper, coins, napkins, pillows, tassels on pillows, table legs, pens, fingers, you get the idea.
She does like actual dog treats though, and since she likes to chew we try to find things that will keep her away from the rugs. So I bought these things made by a company called Nylabone. Nylabone is the colossus of dog treatdom and makes more kinds of treats than Kelloggs makes cereal, and I forget what this kind was called; I only remember that they have a sticker on them that says "Longer Lasting." Put a sticker like that on something and on flames my advertising bullshit detector.
Longer lasting? They might as well have said "Even more awesome" or "Better than ever" " or maybe even "More Better." Or "Longer-lasting than the previous iteration of this product which lasted about as long a sliver of cesium in a beaker of water"
In spite of all the available options, I'd be pretty surprised if it didn't mean simply "Longer lasting than the kind of dog chew that doesn't last quite as long as this one does."
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