Monday, February 07, 2011

Truth in advertising

Here's an article from one of my favorite supermarket pastimes, Entertainment Weekly.

Violence in Super Bowl commercials.

I'm glad someone else is noticing. I used to really enjoy Super Bowl commercials, but in the past few years they have gotten increasingly mean and violent. I mean, how many times and in how many different ways can you see a guy get hit in the crotch and still find it even slightly funny (Usher's split is whole 'nother thing, and let's not talk about the violence Lea Michelle inflicted on America The Beautiful).

That's probably why the Volkswagen Darth Vader commercial was the favorite ad this year. It was sweet and funny in its own surprising way, relying on nothing more than an original idea and a well produced spot. Doritos and Pepsi should take note. Once everyone expects this kind of crap from them they can take two paths- either escalate the violence and maliciousness or come up with something new and different.

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