I don't really like football that much as sports go. I find it kind of rigd, and therefore a bit repetitive and boring. I know I am not in the majority on this.
I also find the incessant shouting by the announcers to be very unpleasant, so I tend to watch with the sound off. That being said, football announcers are paragons of intellectual prowess compared to the commercials I've been seeing the last couple of weeks. If I'm trying to think of stupid, insulting pointless commercials, it's hard to top the current Miller Lite campaign. Girly man jokes? Really?
The Coors Light spots aren't as insulting, but they're even more pointless. At least the Miller Lite stuff has a product message. What is supposed to be happening in the Coors commercials? At first I thought it was sort of cute, a couple of regular guys crash the uberserious NFL post-game press conference. But now after a dozen or so executions they dominate the proceedings and insult the coaches. Why is that a good thing?
It's so bad, I don't even mind the repetition of the same iPad commercial over and over and over and over and over again, They're not very interesting anymore, but at least it's a break from the inanity. It really is beginning to look like TV advertisers are running out of ideas. It serves them right, having forsaken originality for nastiness and easy laughs.
Sunday, January 16, 2011
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